Fertility

June 16, 2026

#139: Trimester Zero: How Men's Health Impacts Fertility, Pregnancy, and Baby's Future with Ronit Menashe

When it comes to fertility, pregnancy preparation, and healthy pregnancies, the conversation almost always centers around women. But what if we're overlooking half of the equation? In this eye-opening episode, Brooke sits down with Ronit Menashe, co-founder of WeNatal, to discuss the concept of Trimester Zero—the critical months before conception when both partners have the opportunity to optimize their health and improve pregnancy outcomes. Ronit shares why male fertility matters just as much as female fertility, how sperm health influences everything from conception rates to placental development and pregnancy complications, and why declining sperm counts have become a growing public health concern. Together, they explore the environmental, nutritional, and lifestyle factors contributing to today's fertility challenges and, most importantly, what couples can do to take action. You'll learn why sperm quality goes far beyond sperm count, how lifestyle changes can dramatically improve fertility in as little as 72 days, and why supporting men's health before pregnancy may positively impact a child's lifelong health. Whether you're actively trying to conceive, planning for a future pregnancy, or simply want to understand the science behind fertility, this episode will completely change the way you think about preconception health.

About this episode

What You'll Learn: 

  • What "Trimester Zero" is and why it may be the most overlooked phase of pregnancy preparation
  • Why men contribute 50% of the fertility equation and deserve equal attention in fertility conversations
  • How sperm health influences conception, pregnancy outcomes, placental health, and baby development
  • The surprising ways male fertility impacts risks like gestational diabetes and preeclampsia
  • Why sperm quality is about much more than sperm count
  • The key sperm health markers to understand, including motility, morphology, and DNA integrity
  • How sperm regenerate every 72 days and why this creates an opportunity for meaningful improvement
  • The lifestyle habits that can improve or damage sperm quality before conception
  • The connection between environmental toxins, endocrine disruptors, and declining fertility rates
  • Why modern diets, chronic stress, poor sleep, and sedentary lifestyles are contributing to today's fertility crisis
  • Common fertility myths that may be keeping couples focused on the wrong factors
  • How IVF and fertility treatments can sometimes mask underlying health concerns that deserve attention
  • The role of targeted nutrition and supplementation in supporting reproductive health for both men and women
  • Simple, practical steps couples can take today to improve fertility naturally
  • Why preconception health isn't just about getting pregnant—it's about supporting the lifelong health of future children
  • About Ronit Menashe: 

    Ronit Menashe is a WeNatal co-founder and wellness industry veteran with 16+ years of marketing and strategy leadership experience, including working with advertising giants like Nike Inc. However, Ronit's true passion and most significant impact reside in her work in wellness and functional medicine, most notably working with Dr. Mark Hyman, overseeing operations, and launching his bestselling books. Ronit believes in empowerment through education regarding nutrition and healthcare, which is why she's presently innovating the fertility space, spearheading next-gen premium prenatal supplements. When she’s not revolutionizing how we view conception and whole-body health, she's trying to keep up with her husband and two girls. She loves connecting with other strong, entrepreneurial women in her community.  Ronit has been featured sharing her expertise in The Wall Street Journal, Forbes, and top-tier podcasts, including Mona Sharma's Rooted in Wellness Podcast, Max Lugaveres's The Genius Life, and Cool Cool Cool, where her input went viral.

    Shownotes

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    Transcript

    Ronit Menashe and Brooke Harmer - Transcript

    00:00:00


    Brooke Harmer: Okay, Gemini is like doing its thing. Okay, here we go. Hey, Ron, thanks so much for joining us today. We're excited to have you here.
    Ronit Menashe: So happy to be here. Thank you so much for having
    Brooke Harmer: I am really excited to talk about trimester zero today.
    Ronit Menashe: me.
    Brooke Harmer: You said that in our pre-recording chat and I was like, wait, I'm going to use that. I love trimester zero because it reminds us that it is very much a part of the journey. It's not separate. It's the beginning and it's it just continues as we keep going. Um, but we're going to be focusing more on the men today and sperm quality and how to optimize dad and how to work with dad and all that kind of stuff because he is just as much as part of the equation as we are. Would you agree?
    Ronit Menashe: 100% and I learned that the hard way and I'm happy to share like what I learned and what had happened in my case and why now I basically talk about sperm 247 for my career.

    00:01:07


    Brooke Harmer: Okay. Yes, please tell us your story. Where where did this all
    Ronit Menashe: So, um, this goes back,
    Brooke Harmer: start?
    Ronit Menashe: gosh, seven years. I had just turned 41. And I thought I had this wellness thing nailed. You know, I left Nike um to work with Dr. Mark Heyman. I ate clean. I took the right prenatalss, or at least I thought they were the right prenatalss. I at that point had removed toxins from my home, my skin care. I got acupuncture. I did everything that you were supposed to do when you're trying to conceive or at least like everything I thought you're supposed to do. And then when we were at my 11week ultrasound um when I was about 41 at the time, my husband started pacing and I teased him and I was like, "Oh, relax. Like, what are you stressed about?" Like I literally thought had no idea um a how common pregnancy loss is and just b because at that point I had a three and a halfyear-old and I conceived her naturally and easily at the age of 38. I actually didn't think and I was living and breathing wellness.

    00:02:16


    Ronit Menashe: I didn't think that anything could happen. Um but then unfortunately there was no heartbeat and my doctor just patted me on the back and said, "It happens a lot after the age of 40. Um there's nothing you could do. You just have to keep trying." And that statement was just shocking to me and I couldn't get it in out of my head like it made no sense. I am I didn't feel old. I didn't feel too old to have another child. And also I was left with this horrible feeling of like no next steps like no road map. Doctor basically telling me it's just luck and it just didn't make sense to me. Obviously I was working in functional medicine of the root cause. So I knew better. And I put my researcher hat on. I interviewed every single functional medicine doctor, nutritionist in my network and dug into PubMed and I learned something that back then um really shocked me, but when I say it, it's pretty obvious and that's that men are 50% of the fertility equation.

    00:03:41


    Ronit Menashe: Um, but really the biggest aha was when I learned that men have this unique ability to regenerate sperm. Every basically 72 days they have a new batch of sperm. And so with the right inputs like um antioxidants uh they can completely transform their sperm quality. Um, and nobody was talking about it when we were in the room when with my doctor. She never said like, "Oh, maybe let's look at your husband." None of that. And so I basically decided with my husband to tackle this trimester zero window with him. And I really leveled up everything that I was doing. um and put him on all of these antioxidants that ended up becoming our men's prenatal formula. At the same time, my best friend Vita had a miscarriage as well. And so both of us having that loss at the same time, I think like really magnified how devastating it is. but also that we are living in an infertility epidemic almost. And when we started talking about it, we realized that it wasn't just us.

    00:05:10


    Ronit Menashe: It was our best friends, it was our parents. Um, this was obviously like a very common thing. And so we basically committed to trimester zero. both of both of us like me, Vita and our husbands and for them what that meant was the antioxidants which we put together for them but also all of these behaviors that are um not good for your sperm quality but are very common. sauna use, alcohol, um potentially smoking, things like that, uh that are just not optimal for a trimester zero um time frame. And fast forward 3 months later, oh, the other thing I did is I actually consciously decided not to try for the next three months, even though my conventional doctor was like, "Every month you are losing eggs. every month you're getting older and older and older and older. And I was like, I'm just not going to rush into this. I want to go in super prepared. I want to know that whatever I did, I did my best. And then whatever happens happens. Like I'm okay with that.

    00:06:30


    Ronit Menashe: And so 3 months later, my husband and I tried for the first time and um my sister was over for dinner. And I thought like it would be so fun if I'm pregnant and I cuz my period was a day late but I was like eh I'm probably not pregnant but I took a pregnancy test. I looked at it and it wasn't I didn't see the two double lines so I just threw it in the trash. The next day my husband is like cleaning up our house and he pulls it out of the trash can and it's positive. And I I was shocked and took another pregnancy test and it turned positive right away. And I think that like I threw it in the trash and I didn't see that other pink line because honestly I I started believing that narrative that I was fed that I'm too old that it's me that there's nothing you could do that maybe I was just lucky with my first. And so literally gave birth to Emma 4 days after my 42nd birthday and now she's 5 years old.

    00:07:38


    Ronit Menashe: We just talked about her and that was kind of the beginning of weatal and um basically what happened with um both Vita and I oh she got pregnant with her daughter Deavina two months after me and so we had these success stories of our own and we couldn't stop there and from that moment on we just have become such advocates for um you know the discussion around the importance of this pre first trimester, trimester zero. And um talking about sperm quality, talking about how much it matters and how much um um men can really make or break your pregnancy. And it's not just about getting pregnant. It's the lifelong health of the baby. It's the health of the pregnancy. There's some research that shows that sperm quality impacts um you know your nausea when you're pregnant, your uh placental health can potentially impact preeclampsia. And so why not if these men these amazing men have the unique ability to regenerate sperm, why not work on that? And now four years after launching weatal, we have the most amazing success stories and testimonials and people stop us on the street to say like this is my weatal baby or um you know we had um zero embryos then my husband and I went on weatal and we got seven viable embry embryos.

    00:09:21


    Ronit Menashe: There is so much power to diet and lifestyle as you know and um up until now we've helped about 35,000 families and we our vision is to help millions of families and to be part of uh really solving this fertility crisis that we're in.
    Brooke Harmer: That is such an incredible story and I'm so glad that you and your friend were both able to come out of that loss with a rainbow baby and celebrate and continue to grow your families. That's incredible.
    Ronit Menashe: Thank
    Brooke Harmer: I know that's not the reality for everyone, so I want to make sure we get to celebrate when we can.
    Ronit Menashe: you.
    Brooke Harmer: That's incredible. Um, I want to touch on something that you said because I don't know how many mamas know this, but you were talking about all these different outcomes that research is starting to show are influenced by the men and you mentioned the placenta, you mentioned nausea and all these other things. So, let's dive into that a little bit more. Talk to me about how we are starting to see this the health of the sperm and the men's health directly impacting our pregnancy experience.

    00:10:31


    Brooke Harmer: Not just like the health outcome of the baby, but like our own experience during
    Ronit Menashe: I mean I think for so many years women have carried the burden of
    Brooke Harmer: pregnancy.
    Ronit Menashe: fertility, the burden of um you know any sort of complication on their shoulders. And honestly, like I did too when I had my miscarriage. I scrutinized scrutinized every little thing that I ate. I scrutinized that I went on I was on a flight that I was working hard that I you know and like never did I stop to think like could it be my husband's sperm and um there is research that shows that poor sperm quality impacts conditions like preeacclampsia which by the way is the number one cause of maternal death and um what else I believe it's even linked to gestational diabetes. There's just so much there. And so I want your listeners to understand that when we're talking about and and the reason why I talk about sperm all the time is because first of all, sperm is dynamic. Men are creating 1500 sperm every second of the day.

    00:11:49


    Ronit Menashe: and what is happening in your environment all of those inputs will create or destroy your sperm and you know when you really think about it like that. So when we look at sperm we look at your sperm count and oftentimes when you go to the doctor or you have fertility challenges from a high level they're just looking at your sperm count but you want to look at the DNA integrity of that sperm. You want to look at the motility, meaning like how how they swim. Are they able to get to that egg? Um, you're looking at morphology, the shape of it. And so when we assembled weatal for him with ingredients like CoQ10, NaC, vitamin C, zinc, all of those nutrients have very specific effects on all of these different sperm parameters. And so I I want your listeners to to realize that it's not just about the end game of like I want to get pregnant because a lot of times when you are wanting to grow your family that's all you think about but it's really the health of the pregnancy and the DNA blueprint that you're giving your child for their entire life.

    00:13:10


    Ronit Menashe: And so if you have I mean we have people that reach out to us sometimes and they're like well my husband doesn't want to take the supplements or he doesn't want to quit smoking and we share the the impact is not just about the pregnancy. It's so much greater than that. And when we think about our genetics and what we're passing along a lot of times we think about passing along our hair color or oh does she look like mom? Does she look like dad? But really, you're passing along so much more than that. Um, on you're passing along your temperament. You're passing along, you know, there's research that shows that men who um experience a binge drinking um in the trimester zero window will have kids with like higher blood sugar imbalance. And so like everything that you're doing really impacts your future and your growing family. And so from that lens, it's such a no-brainer to really invest everything you can in this trimester zero time frame and to do it together. That's why our company is called We Natal.

    00:14:26


    Ronit Menashe: And we didn't create like a women's prenatal and then a men's prenatal as like an add-on. It's really the product was initially concepted to be a prenatal for women and a prenatal for men. now they could buy it separately and we actually didn't know if men were going to this was back gosh when we started working on we needle this six seven years ago we didn't know if men are going were going to be into it and adopt it but um they are men want to participate in supporting their partner in growing their family it was just so it's just hard for them to figure out how to contribute. But now with a supplement, it's so easy. And also, we share all of these guides where we talk about, okay, what are these lifestyle modifications you could do together? And we talk about fertility and trimester zero from that
    Brooke Harmer: I love that so much.
    Ronit Menashe: lens.
    Brooke Harmer: And I remembered something that I had read or I might have seen it like in a post on Instagram.

    00:15:34


    Brooke Harmer: So I don't have like a resource off the top of my head. I want to know if you've heard anything about this. I heard that new research has found that it's not the fastest swimmer that we previously thought it was when it came to um you know which sperm was going to unite with the egg. Um they started discovering that egg that the egg was actually being selective about which sperm she wanted.
    Ronit Menashe: Yes.
    Brooke Harmer: And I think that just supports your cause even more because now it's not just we just need the fastest to get there. It's well, yeah, we actually do need to think about the quality because now we need the sperm to get there, but we also need the egg to be like, yes, I want that
    Ronit Menashe: 100%. I've seen that research too. I don't know exactly the details,
    Brooke Harmer: one.
    Ronit Menashe: but yes, like I mean listen, as women, we do so much even on the cellular even on the cellular level. We're working hard to um you know find the best.

    00:16:34


    Ronit Menashe: And it's so interesting because when Vita actually when Vita had her miscarriage, she asked her doctor. She said, "Could it be the sperm? Could it be that my husband smokes and this is why um you know I had a miscarriage? She actually had two miscarriages." And he said, "Don't worry about it. The fastest swimmer will get there." And I think it's this narrative of like you just need one sperm and and especially like when you then move into the world of IVF, you really do just need one sperm for that um for that that a lot of men are missing the opportunity to take care of their health because if there are issues with sperm, it is a little bit like a red lag for men to look under the hood and try to understand, okay, what is going on? Is there a blood sugar imbalance here? Is there inflammation? Is there a nutrient deficiency? But what's happening now is this opportunity to kind of try to understand what's happening is just being bypassed.

    00:17:47


    Ronit Menashe: And they're like, okay, we'll just take that sperm out, bypass the whole body, and you know, connect the egg with the sperm. And so, um, I think it's just such an important topic and, um, yeah, and I think that more and more research is actually coming out every single day on the topic on the impact of sperm, on the impact of, um, you know, what you do in trimester zero and how it affects your children. And so, we're very excited about it and um, we love talking about it. And in fact, um, just I don't know, more and more we were just interviewed for the New York Post about sperm quality and they're being talked about in the government right now. Um, I don't know if you heard that sperm counts have declined um, in the last 50 years. So since the 60s, sperm counts have declined consistently 1% per year. And starting the year 2000, sperm counts have then started to decline by 2.6% per year. And so if you look at it overall in the last 50 years, sperm counts have dropped by 50%.

    00:19:02


    Ronit Menashe: And if they continue to decline at the rate that it's declining, some researchers say that sperm counts can reach zero by 2045. And so it's a big um it's a big thing that we should be focused on and talking about. And um on the flip side, there is so much that you could do to improve your quality and count, which is a very exciting uh conversation. This isn't a conversation about we're going to be an in extinct species because there's no sperm. There's actually a lot that you could do about it once you have that
    Brooke Harmer: Yeah, I love that it puts the power back in our shoes,
    Ronit Menashe: awareness.
    Brooke Harmer: meaning like us and our partner, that it's not just left up to chance of, oh well, let's just hope that your swimmers are fast enough or, you know, let's just keep trying until it works. Like I think it gives us back the power that we want in this situation knowing that there's so much out of our control already. And then being able to step into that and say, okay, well, what are all the things that we can do?

    00:20:07


    Brooke Harmer: And what are we going to focus on? And like you said, what are we going to do together? Because we're a team. It takes two to make a baby. It takes two to raise a baby most of the time. Um, and recognizing that, yeah, our partner is 50% of the equation and we both should be on board when it comes to our
    Ronit Menashe: 100%. 100%.
    Brooke Harmer: fertility.
    Ronit Menashe: And um it's it's an exciting conversation and you know when we hear get those DMs from our customers or when they stop us on the street or where they when they share their stories um it's pretty amazing to hear um what an incredible uh outcome people have with just focusing on diet and lifestyle. And we when we think about like the fertility crisis, we talked a little bit about this in the New York Post article this week, um, we kind of have to think a little bit about like, okay, what is causing this fertility crisis and then what can we do about it?

    00:21:15


    Ronit Menashe: And it's really three major things. It's the toxic environment that we're living in. We're surrounded by plastics, pesticides, endocrine disruptors. I don't know if you saw the Netflix documentary um the plastic detox.
    Brooke Harmer: I've heard about
    Ronit Menashe: So they talk about how like BPA and phalates in our environment
    Brooke Harmer: it.
    Ronit Menashe: um basically inhibit fertility for women and men but mostly men. This is kind of one of the drivers that that this researcher specifically Dr. Shauna Swan talks about um in regards to the declining sperm counts. Um, so that that is one great resource for your community. Um, this documentary and um, I'm not going to like tell you what happens in the end, but it's a great documentary to understand the impacts of your toxic environment. So, that's one thing. Then, it's like a nutrient depleted diet and lack of movement. We know that 70% of Americans are eating ultra processed food. Um, we know that most people are having a sedentary lifestyle and are sitting most of the day.

    00:22:26


    Ronit Menashe: Um, for instance, we know that one study showed that men who walk over 4,000 steps a day had significantly higher testosterone levels than men who work walk less than 4,000 steps a day. So, these aren't like where anything that we share with our community is not going to be like a 35step biohacking uh protocol. It's very simple things. It's thinking about okay, if our sperm counts have declined 50% in the last 50 years, what has changed in the last 50 years that is causing this shift? And so the and then the third one is stress and sleep. Chronic stress tells your body that it's not safe to reproduce. Now, stress, that is a really good physiological response, but nowadays stress is like the little dings of your email coming in all day long, the notifications, the text messages, your boss asking you for something. And so, trying to figure out how to manage stress because stress is not going away. But what is your thing to manage stress? Like for me, it's going out with my girlfriends.

    00:23:37


    Ronit Menashe: It's spending time in community. I'm not gonna sit and meditate. That's like not me. So, I'm not gonna say you have to find what's right for you. And then I would say like one of the biggest things is sleep. You know, so many um people neglect their sleep. And you know, they're they're spending their nights like watching TV or scrolling. Um but really sleep is so critical for um our hormones and really is supportive of fertility. So like when you look at overall the three pillars, it's your environment, what you're putting basically in your body, the foods that you're eating, and stress and sleep. It's not that complicated.
    Brooke Harmer: It's almost like the little things that we do every day add up. And it's the really basic things of how are you eating, how are you moving, how are you sleeping, like the basic things of survival, right? You have to eat, you have to drink, you have to sleep. And in a perfect world, you would also be moving.

    00:24:36


    Ronit Menashe: 100%.
    Brooke Harmer: But there are people that don't have to move regularly and they can still like stay alive. So yeah, it's almost like the basic survival needs that we have are also the ones that help us thrive if we are intentionally focused on them and understand like how to not just do the bare minimum, but how to reach optimal levels in everything that we do.
    Ronit Menashe: 100% and our bodies were made to reproduce. This is the purpose of our bodies really. And if it's not reproducing, then there must be a mismatch between our environment and our bodies. And I think that so much has changed in the last 50 years and it happens so quickly that our bodies are not able to keep up with all of this change. Obviously we we're not evolving as quickly as that. Um but it is the small consistent things that we do on a ba daily basis. It doesn't have to be like anything crazy. You don't have to like go run a triathlon or or do anything crazy.

    00:25:47


    Ronit Menashe: And actually, this takes me to my next point, which we talked a little bit about before our um podcast started. Um, we just got our results for our clinical study. We looked at we natal for her and we we natal for him. We had women and men take it for three months and we saw that consistently like the biggest thing that was kind of like the I would say like the biggest results is that after month one our men and women reported well for women they reported um less bloating, less fatigue, less anxiety, less vaginal dryness but that effect became became bigger and bigger as they continued to take the prenatal. So on month one they they felt it but then more they've experienced that even better symptoms in month two and month three. And then on the women's and the men's side, the same exact thing happened. But in their case, they spoke about better libido, um, better health satisfaction in general, mood, energy, better erectile function. And so, this kind of goes back to your point of like nothing's going to change overnight.

    00:27:11


    Ronit Menashe: There's not like this one big thing that you have to do. It's really those micro actions that you take every single day. And the reason why supplements are important is because our food is just not as nourishing as it used to be. It's depleted of so many micronutrients. And when you are um creating a human being, it's going to take what it needs out of you. But if you if you are depleted, it's not going to get what it needs. And so I think that is just like such an important thing and regardless of if you're trying to conceive, I feel like everybody should be on a
    Brooke Harmer: For sure.
    Ronit Menashe: multivitamin.
    Brooke Harmer: I would love to pick your brain about some of the specific nutrients in your we needle for him that support sperm health, sperm quality, sperm motility, all those things. Um, I'm sure my mamas that are like right in the thick of fertility right now are going to have some in mind. I'm thinking of CoQ10. I'm thinking of magnesium.

    00:28:16


    Brooke Harmer: Um, and I'm I'm sure you're going to break that down for us, but um, we would love to hear what are some of the specific nutrients that you're like, "This absolutely has to be in our product. This is the science behind it. This is how it impacts
    Ronit Menashe: totally. So,
    Brooke Harmer: sperm.
    Ronit Menashe: CoQ10 is the star of the show. Um, and the reason why CoQ10 is the star of the show is because it um impacts mitochondrial health. And in your sperm, there are a lot of mitochondria um which is essentially like the battery of the cell. And so CoQ10 is linked to improved sperm concentration, motility, and it reduces oxidative stress markers in sperm. And I also want to add that not all prenatalss with CoQ10 are made equally because you have to also look at the dosages. A lot of I mean nowadays, and we're very very happy to see this, there are a lot more prenatalss for men on the market. when we we were the first ones, there were no prenatalss for men out there.

    00:29:25


    Ronit Menashe: Now, they will include co uh prenatalss that for men that have CoQ10, but they have like very minimal dosages like 50 milligrams. We have 200 milligrams of CoQ10. Um so it basically supports en energy production in mitochondria. Um the other one is like vitamin C which is an antioxidant. So what antioxidants do is they um protect against the free radical damage to the sperm. So it kind of slows down the effect of oxidative stress. Now how do you get oxidative stress? Just by like the environment, lifestyle like you know processed foods. Um and so research shows that's vitamin C supplementation can improve count, motility and quality. Um I would say NAC is the other one. Um an acetylcysteine that's a precursor to um CoQ10 and also reduces oxidative damage. But like when you look at the prenatal as a whole for men, it's essentially a combination of antioxidants which protects the sperm quality and a full spectrum B vitamin to make it a multivitamin as well.
    Brooke Harmer: Okay, I love that.

    00:30:46


    Brooke Harmer: I was curious if there were like food sources of CoQ10 that men are eating regularly. Um because all I really ever hear is CoQ10 in supplement form. So, I was like, "Oh, I wonder if there's, you know, a food first approach that would support supplemental CoQ10." And then I looked it up and it says that the highest concentrations are found in organ meats, fatty fish like sardines and salmon, and then um inflammatory orals like soybean and canola. And I'm like, how many men do I know that are eating heart, liver, kidney? Nobody. Like, I don't know anybody that is eating organ meats. So, I feel like in this case,
    Ronit Menashe: Nobody.
    Brooke Harmer: having a supplemental CoQ10 would almost be a non-negotiable because I don't know many people that enjoy those foods. And even if they do, like, how often are you actually eating them, right? So, I love that that's included in your
    Ronit Menashe: Yeah. I mean, even if your full-time job is eating for fertility,
    Brooke Harmer: formula.
    Ronit Menashe: it's like it's just so hard to get from food only.

    00:31:50


    Ronit Menashe: Um, zinc is another one. Zinc um helps in the sperm for formation. It helps with testosterone balance. Um, and I think zinc is probably more commonly found in food, but than CoQ10, but um, a lot of people are low in it. Vitamin D is another one. Um, so many people are walking around with vitamin D deficiencies and they don't even know it. So, um, all of that to say is that there is research behind every single ingredient and every single dose. And also a big PSA to your community is as important of as what's in the supplement is what's not in the supplement. A lot of supplement manufacturers will um create their products with a bunch of fillers and binders to make it easier to manufacture and also to increase the shelf life. Um but in our case, we don't have any fillers in our product. What you get is literally what is in the capsule. nothing more. And that is very important to us too because if we are here preaching about a clean light lifestyle and diet like you should be at the the very least getting that from your

    00:33:09


    Brooke Harmer: absolutely. Okay. Now, I do have maybe it's an obvious question,
    Ronit Menashe: supplement.
    Brooke Harmer: but when it comes to prenatalss, most moms know that you need to be taking a prenatal in trimester zero and then you need to continue to take it through pregnancy and postpartum. What about for the guys? Do they still need a we needle for him after their wife gets pregnant or is this more like a really high quality men's multivitamin that they will just stay on
    Ronit Menashe: Yeah. Well, that's a great like like they don't need to take to keep taking weal once they get
    Brooke Harmer: indefinitely
    Ronit Menashe: pregnant or their partner gets pregnant, but a lot of them feel the impact um on their mental energy, their their strength. Uh I mean, my husband even thinks that it like lets him like he's like, "My dad and my siblings are all bald and I still have my hair." He attributes it to weal for him. That did not come out in the clinical study. So, I'm not saying that it'll make your hair grow, but I will say a lot of our men feel so good on it that they just keep taking it as a multivitamin.

    00:34:19


    Ronit Menashe: And when we first launched Weatal, it actually wasn't specifically formulated as a multivitamin. But because we heard so many men um were feeling so good on it and wanted to continue to take it, we added a full spectrum B vitamin so that it's not only just like those sperm targeting nutrients, but it also has a full spectrum B's to make it a multi. So, a lot of our men continue to take it. Um they love the effect. And I was just talking to our nutrient director yesterday when we were reviewing our clinical study results. And I said to her that if she remembered that when we first launched Weatal, we had an a man write into customer service saying, you know, I you know, this this doesn't bother me, but it bothers my wife a little bit. I have like a really strong libido right now. Is that normal? And we said, "Yes, great. that just means that you are, you know, a strong libido means you're it's it's a it's a marker of health.

    00:35:27


    Ronit Menashe: And so, um, our men don't mind having a strong libido. And moral of the story, a lot of them keep taking it as a multivitamin.
    Brooke Harmer: Okay, I love that. So good to know. Where can we find We Needle for him and her? Where can we find your products?
    Ronit Menashe: our um website wenatal.com. We are also now available on Amazon, which is super exciting. Um we're also available on full script um for anybody who's ordering through a practitioner. And um as far as like content goes, we are beyond a supplement company. We are the most excited about sharing content, resources, education for free. Our Instagram is @we_natal and we have the most amazing blog on our website. If you go to our website and just go to learn, we have articles, we have guides, we have resources, we have clean brand databases, we have practitioner databases. It's all there.
    Brooke Harmer: Yeah, I'm scrolling on your website right now and like you already have you already have three more blog posts that you've published after publishing a blog post about PCOS getting a new name and PCOS literally got a new name on Monday at the time of the recording.

    00:36:47


    Brooke Harmer: So, yeah, you guys are super on top of that.
    Ronit Menashe: Yes.
    Brooke Harmer: Um, I am absolutely loving everything that I'm hearing and that I'm seeing. This is incredible and I am so grateful that we had the
    Ronit Menashe: Thank you so much.
    Brooke Harmer: chance to connect and you have been so generous to offer my audience a special discount um just because we are now connected and you're a part of our community. Would you share with us what that special discount is?
    Ronit Menashe: So with you get a special link. Um I need to get the link for you. Let me just pull it up in one second. But what your what your community gets is a free magnesium when they click on your link and subscribe to Weinatal. So it's wenatal.com/wellnourishedmama. And basically our magnesium, I would say Vita says it's her favorite child of all of our products because it has four types of magnesium which are supportive of rest, digestion, overall just creates like a sense of calm in your body. And the value is $35.

    00:37:59


    Ronit Menashe: And so when people subscribe using your link wenatal.com/wwellnourishedmama, they'll get a free mag to try.
    Brooke Harmer: Okay, that is incredible. Thank you so much for that gift. Mama's will be sure to put that link in the show notes so that you can check out We Needle for Him and also for you if you need a new prenatal um and grab that free magnesium along with your new subscription. Rooney, it was such a pleasure to have you today. Thank you for joining us on the podcast.
    Ronit Menashe: Thank you so
    Brooke Harmer: We would love to ask you one more question. It is a question I ask all my guests,
    Ronit Menashe: much.
    Brooke Harmer: but it doesn't have to be related to our conversation today. We would love to know what is a non-negotiable to you to living a well-nourished life.
    Ronit Menashe: Gosh. Um there's I mean I could talk about this forever. Um I would say finding your purpose and really doing things um on your dayto-day that fulfills that purpose. And for me it's really been watal.

    00:39:00


    Ronit Menashe: I had like strive to work in wellness and make an impact on people's health and wellness for so many years. When I started at Nike, I thought that I would be doing that and then ultimately I was just selling shoes. And this was Nike corporate. Um, and then now fast forward to that loss that Vita and I both had a week apart. And I'm so grateful for that soul that came into my life for such a short time because that loss gave me the biggest purpose of all. And I am just so fulfilled every day from everyone's success stories and from the impact that we're able to make on people's
    Brooke Harmer: Wow, I love that answer so much.
    Ronit Menashe: journeys.
    Brooke Harmer: I could not agree more. Finding your purpose and then living your purpose every day is so huge and I hope that you, mama listening, have been able to find that as well. Thanks so much again, Ron.
    Ronit Menashe: Thank you. This was so fun.
    Brooke Harmer: All right, mamas. We'll see you next week. Okay. What an incredible interview. You are such a natural.
    Ronit Menashe: Oh, thank

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